The Kings of Cool consists of a group of friends who met during their time as students at Florida A&M University. During the summer of 2012 the group discussed  a shared interest of re-imagining the FAMU Homecoming experience in their own way, and from there the Kings of Cool launched the first edition of Lush during FAMU Homecoming 2012.

From that point on the goal has been consistent; creating unique and memorable experiences that bring together like minded people to make memories while doing good things in the community.